Company Overview
The company operates across all districts and states in India, providing a complete fertilizer supply service under the name "Green to Grow Fuel" Fertilizer Products. With its access to the supply of mineral resources from Australia, the company can mix a fertilizer that is highly suitable for the complete rejuvenation of agricultural lands and as such, has established a subsidiary in India and plans to roll out 553 "soil testing" franchises across various regions in the country.
By providing farmers with the essential nutrient components for crops such as fruit, vegetables, and grains, the company plays a crucial role in seed formation and the improvement of crop quality. Moreover, the company values the expertise of farmers and works alongside them to create land resources that produce optimum-quality plants, pastures, and forestry products.
- The Indian fertilizer market was worth INR 6,258 billion in 2019
- India is the second-largest consumer of fertilizers in the world with an annual consumption of over 55 million metric tons
- The India Phosphate Fertilizer market was valued at nearly USD 15 million in 2016 and is expected to grow at a CAGR of 3.6%, exceeding USD 20 million by the end of 2026
- Falling prices of phosphate inputs such as phosphoric acid and rock phosphate are driving the demand for phosphate fertilizers in India
- Rising concerns and focus on soil health are driving the wide adoption of phosphate fertilizers among Indian farmers
- Government initiatives, such as India’s subsidy policy aimed at improving the purchasing power of fertilizers, are expected to escalate the overall consumption of phosphate fertilizers in India through 2026
Product or Technology Overview
Soil Testing-
- Chemical process to analyze nutrient requirements for plant growth and maintain soil fertility
- Important tool to assess nutrient requirements for crops/cropping sequences
- Helps to reduce fertilizer costs and increase efficiency
- Categorizes soil into saline, alkaline, or mineral types to advise farmers on conversion
- Company provides machinery, equipment, and technology for partners to set up soil testing labs in their regions
Specialist Fertilizer Mix-
- Manufactures and distributes phosphate-based natural fertilizer mix
- Rejuvenates wasted lands
- Contains phosphorus, a key nutrient for plant growth and energy transfer
- Stimulates root development and increases stalk and stem strength
- Improves flower formation and seed production, crop maturity, and quality
- Increases the nitrogen-fixing capacity of legumes and resistance to plant diseases
- Supports development throughout the entire life cycle
What the Company is looking for?
Target Country:
Opportunity:
The company plans to set up soil testing and fertilizer businesses and develop wastelands all over India through a Joint Venture or franchisees to encourage plantations in redeveloped areas. It aims to produce 5 million tons per annum to meet the needs of the Indian market. Additionally, it also plans to establish Municipal Solid Waste (MSW) separation centers with a mulching program for MSW collection and use as part of its tree plantation plan.
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